Marketing Moms
Your career accelerator guide with real-world advice and expert insights for marketing & advertising professionals, hosted by Kelly Callahan-Poe.
Marketing Moms
Think Like a Marketer, Talk Like a CEO with Rich M. Smith
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What happens when a marketer walks into a boardroom speaking the wrong language? Behavioral marketing strategist and CMO Rich M. Smith unpacks why the gap between marketing and the C-suite isn't a personality conflict — it's a predictable cognitive phenomenon. Rich breaks down how loss aversion, outcome bias, and WYSIATI quietly sabotage marketing budgets, and what it takes to translate your strategy into the language of revenue, risk, and growth. From his 6-part CEO Translation Layer to the monthly meeting that builds more trust than any dashboard, this is a masterclass in making marketing make sense where the decisions get made.
